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Postagens recentes
Why a 40-year-old industrial design book still explains modern design
When people think about design, UX design, service design, or digital products, they usually look for contemporary frameworks. They study:...
Service blueprint: how to map the experience behind a service
Many service problems are not visible at first. A customer may see a delay, a confusing message, a broken flow,...
What drains your energy at work and how deal with it?
That was a question I received during a job interview recently. At first, it seemed like a simple question. But...
The most dangerous terms in business are the ones everyone thinks they understand
When I work with teams, I like to define certain terms. Not because people are unintelligent. Quite the opposite. It's...
Service design and its relationship with design thinking
Service design is often misunderstood. Many people assume it is simply about improving customer service or making support processes more...
The 3H panel: a simple tool for aligning product strategy and execution
One of the biggest challenges in product development is maintaining alignment over time. Teams often know what they need to...
Design sprint: What it is, when to use it, and when not to
Many teams move too quickly into execution. They start designing screens, building features, or discussing solutions before they truly understand:...
CSD Matrix: Mapping what the team knows about a project
The CSD Matrix — Certainties, Suppositions, and Doubts — is a simple tool used to organize important points of attention...
Why facilitation became essential in modern design teams
Group and meeting facilitation is an essential practice that promotes collaboration, engagement, and collective problem-solving. Effective facilitation helps teams: Stay...
Generations and their behaviors: Why this matters for design
The study of generations explores groups such as Baby boomers, Gen X, Millennials, Gen Z, and Gen Alpha and the...
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