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Apresente suas ideias com clareza usando storytelling
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Postagens recentes
Why Maslow still matters in the age of AI
We are living in a time when almost every conversation about work, design, and technology eventually leads to artificial intelligence....
Personas, proto-personas, extreme profiles, and synthetic personas
Personas have been part of design and UX work for a long time. They help teams remember a simple but...
Why talented teams fail: lessons from Patrick Lencioni’s The Five Dysfunctions of a Team
Most leaders have experienced some version of this situation. You assemble a team of smart, experienced, capable people. The individuals...
What if intelligence is much broader than IQ?
For decades, many schools, companies, and hiring processes have operated under a similar assumption: People who excel at logic, mathematics,...
Most people have a job. Few people have a career strategy.
Many professionals spend years working hard, learning new skills, and taking on new responsibilities. Yet when asked a simple question:...
What Tim Brown got right about design thinking and why it still matters today
Design Thinking has become one of the most discussed concepts in innovation, product development, and business strategy. Depending on who...
Why smart people misunderstand each other: a practical introduction to social styles
One of the biggest communication mistakes we make is assuming that everyone processes information the same way we do. They...
Why a 40-year-old industrial design book still explains modern design
When people think about design, UX design, service design, or digital products, they usually look for contemporary frameworks. They study:...
Service blueprint: how to map the experience behind a service
Many service problems are not visible at first. A customer may see a delay, a confusing message, a broken flow,...
What drains your energy at work and how deal with it?
That was a question I received during a job interview recently. At first, it seemed like a simple question. But...
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