I help companies transform complexity into clarity and teams into results.
Product
& Design
Heller de Paula
More than 16 years of experience leading product teams, defining strategy, and scaling digital products in complex environments.
Companies usually reach out to me when they are facing challenges such as:
→ Lack of clarity around priorities and direction.
→ Constant rework due to misalignment between teams.
→ Slow solutions caused by excessive bureaucracy.
→ Teams stuck without a strategic narrative to defend their ideas.
→ Need to accelerate delivery without compromising quality.
→ Low design maturity impacting business decisions.
These problems cost time, money and energy. And they don’t have to be normal.
Results I’ve generated across different contexts
✓ 15% reduction in operational costs for the design team.
✓ NPS peak of 75 while managing a team of 50 people.
✓ Training of over 1,000 professionals in design, strategy, and digital product development.
✓ Launch of innovative products in the payment processing segment.
✓ Acceleration of cycles for product design concept and delivery.
✓ Creation and leadership of frameworks used by multidisciplinary teams.
My work is based on one core principle: clarity leads to productivity and productivity leads to positive impact.
How I transform complex challenges into practical results
1. Quick diagnosis
I talk to the team, understand the context, and identify blockers.
2. Clear Direction
I define priorities, alignment, and the strategic narrative.
3. Strategic execution
I support, guide, or mentor the team to deliver effectively.
4. Continuous improvement
I turn learnings into repeatable processes.
None of this is theoretical. It’s hands-on work, built in real projects.
Highlighted Cases
Some of my most relevant work:
Launching innovative products, fostering innovation between product launches, and training over 1,000 people.
Leading cross-functional teams, reducing product design time by 30%, and improving delivery cycles.
A 15% reduction in operational costs, an increase in the area’s NPS (Net Promoter Score) based on feedback from team members, and increased team productivity.
Development and launch of 7 digital products focused on customer needs, resulting in a 40% reduction in CAC (Customer Acquisition Cost).
About Me
I am a designer with over 16 years of experience leading teams, products, and strategies for companies of all sizes.
I work by combining design, business, and technology to solve real problems, always focusing on clarity, impact, and continuous improvement.
In recent years, in addition to practical leadership in companies, I created Faberhaus Play, where I teach knowledge professionals how to work less, deliver more, and live better.
What people say about my work
Here are some comments from people who have worked with me, which can also be seen on my LinkedIn profile.
Luciana Terceiro wrote: Heller was an invaluable collaborator on our team. He always brought innovative ideas, thorough research, and co-creation methods to every project. I still remember his well-organized folder full of tools, methods and structures to drive innovation! Beyond his professional abilities, Heller stands out as a genuinely amazing person — collaborative, insightful and generous with his knowledge. I strongly recommend Heller for any innovation or design team!
Paula Vio wrote: Heller has been a fundamental person in my career. From day one, he believed in my potential, trusted me and encouraged me to take bigger steps — always with constructive provocations that helped me grow. As a manager, he is impeccable: he cares about the design team with genuine attention, respects individual differences and creates a safe environment for everyone to develop. With deep mastery of the design process, he carries a true toolbox and knows exactly when and how to use each tool. Besides that, he is a natural facilitator, super organized, agile and a constant source of inspiration for those who work with him.
Rafael Marques wrote: I worked with Heller during an important part of my professional journey. With exceptional leadership, great partnership with the business and a broad strategic vision, he brought innovative ideas, clarity, impact and results of outstanding quality. His technical knowledge is top-notch and easily applicable through functional, contemporary methodologies that make execution viable. Very self-taught, with incredible teaching skills, responsible as a team leader, ethical, and always generating positive impact on results and visibility for the company and clients.
Alice Lucena wrote: Heller is a very intelligent person. This allows him to navigate smoothly across different topics and projects (often complex ones that no one fully understands yet) and communicate with different audiences with the same ease. He also excels at facilitating group dynamics. He is a natural communicator. He has extensive knowledge about design and processes, which makes him a reference in the field. On top of that, he is extremely didactic and therefore a great mentor.
If you are facing challenges like these, I can help.
If you believe we should talk about an initiative, challenge or opportunity, I’m available.
LinkedIn chat with full résumé also available.