Strategic design to spark innovation and create impact
Senior professional that uncovers what others miss, improves what already exists, and creates what really works.
Remember when the world was simpler?
→ Change happened at a predictable pace.
→ A solid plan could last 5, 10, even 20 years.
→ Technology took time to impact the market.
→ Delivering “something that worked” was enough to stay ahead.
Well, things have changed because today’s world demands rapid adaptation, accurate responses, and an exceptional ability to read context.
Now, things are different.
✓ The world shifts every week, sometimes overnight.
✓ The economy is unstable and demands fast decisions.
✓ Technology shapes behavior before companies even notice.
✓ Consumers expect amazing experiences, not just usable ones.
✓ Competition is global, digital, and always online.
The answer to this complex world lies in design, the discipline that brings together strategy, empathy, and execution.
With design, you build solutions that work for both people and business, even in the most complex and unpredictable scenarios.
For example, see what people who have learned and worked with me have to say.
And take a look at companies I’ve collaborated with and helped transform through design.
Nice to meet you, I`m
A specialist in digital design, business, and technology since 2010.
I’ve worked in highly complex environments, facing both internal challenges (cultural, technical, and political barriers) and external ones (economic instability, technological shifts, and changing consumer behavior).
✓ Reduced development time for complex products by 66%
✓ Trained 1,000+ professionals in design and innovation
✓ Cut 15% of operational costs in large companies
✓ Led projects in product design, branding, UX, and digital transformation across multiple industries
✓ Facilitated strategic workshops with 200+ participants using design thinking
I’ve worked with brands like Bayer, Cielo, Danone, Electrolux, PagBank, and Vivo, collaborating with people from different cultures and countries, including Brazil, France, and the United States.
This experience allows me to adapt, align, and deliver with excellence in any scenario, using design thinking as a foundation.
A few ways I can support you and your business
Strategic Design & Innovation
✓ Translating complex challenges into practical solutions
✓ Mapping and improving journeys and experiences
✓ Developing new digital products, services, and business models
✓ Facilitating design sprints and strategic workshops
Training & Workshops
✓ Training in UX, design thinking, service design, and innovation
✓ Team development with strategic thinking and real impact focus
✓ Customized programs combining theory + practice, tailored to your context
Inspiring Talks & Keynotes
✓ Topics like: design & business, purpose-driven innovation, AI & the future of work, storytelling, and soft skills
✓ Content delivered with accessible, thought-provoking, and transformative language
More than just beautiful screens, what truly matters are solutions that work, delight, and deliver real results.
Here are a few projects I’ve led that show exactly how I can help you and your business.
Concept Sprint for a Payment Acquirer
✅ Designed and led a sprint to evolve a promotions product
✅ Developed prototypes and conducted user testing
✅ Outcome: A prioritized roadmap validated by real users
Designathon with 200 People Simultaneously
✅ Event with marketing, sales, and business professionals
✅ Exclusive design thinking methodology
✅ Outcome: 3 validated ideas ready for implementation
Digital Services for Payment and Digital Banking
✅ Launched 3 innovative products
✅ Trained over 1,000 people
✅ Reduced product development time from 12 to 4 months
Digital and Online After-Sales Service (self-service)
✅ Complete portal redesign with UX Writing, motion design, and interactive guides
✅ Reduced call center usage from 90% to 40%
✅ Outcome: Lower operational costs and a much more intuitive user experience
Learn more
Resume
Video Presentation
Blog (Portuguese)
Ready to turn the game around?
I can show you how design can be part of the solution.
I don’t just deliver projects.
I deliver clarity, structure, and transformation for companies ready to evolve.
Throughout my journey, I’ve led initiatives that improved processes, delighted users, and created strategic value.
Let’s connect and create solutions that are smart, efficient, and drive real results.