Heller de Paula English - Faberhaus Play

Heller de Paula

Design that transforms: Strategic leadership to innovate and deliver results

I am Heller de Paula, a specialist in digital design and innovation. I lead teams and projects that bridge creativity and strategy, delivering solutions that delight people, drive businesses, and solve complex problems. Let’s transform your ideas into extraordinary results.

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What they say about my work and professional contributions

Real stories of how my experience in Design, Business, and Technology delivered exceptional results across diverse industries and challenges.

Ivan Bilhó

LATAM UX Manager

Heller is a professional who excels at translating broad needs into detailed, insightful plans that drive actionable results.

Silvia Okatsu

Open Innovation Manager

Working with Heller is truly inspiring. I have encountered few people in my career as passionate about their work as he is. Extremely dedicated and committed, he consistently exceeds expectations in his deliverables.

Rafael Marques

Human Resources Manager

Heller possesses high-quality technical knowledge that is both easily applicable and grounded in functional, contemporary methodologies, making implementation seamless and effective.

Paulo Audician

Human and Organizational Development Manager

I have always enjoyed recognizing Heller as a legend, as he is a true reference in Design Thinking. He has developed many professionals and contributed significantly to fostering a new culture within the company.

Alice Lucena

Design Director

Heller is a highly intelligent individual. This trait allows him to navigate a wide range of topics—often so complex that they have yet to be understood by others—with remarkable clarity and ease.

Agnes Sato

UX Leader

Heller is a professional with exceptional knowledge, capable of creating a shared and comprehensive vision of the subject at hand for all stakeholders.

Years of effectively developing people and businesses.

@hellerdepaula & @faberhausplay

The expertise that comes from practical experience in market-leading companies

I am Heller de Paula, a specialist in digital design, business, and technology. Since 2010, I have been leading teams, developing products, and creating innovative solutions for companies across various industries.

My mission is to align creativity and strategy to deliver exceptional results, always placing the needs of people and businesses at the heart of every project.

Highlights of my career

Postgraduate degree in people management with a focus on human behavior, change management, emotional intelligence, positive leadership, and personal, financial, and business mentoring.
Postgraduate degree in futurology with a focus on the study of generations, personal perspectives and post-humanism, the future of work and education, and technological and cultural trends.
Postgraduate degree in service design with a focus on branding, interaction design, emotional design, strategic design, design thinking, ethnography, and innovation.
Bachelor’s degree in digital design covering user experience (UX), user interface (UI), information architecture, strategic design, prototyping, and research.
Manager of multifunctional teams in multinationals with a focus on productivity and well-being at work.
Specialist in agile methodologies such as Kanban, Scrum, and Lean UX.
Specialist in design tools such as Figma and Adobe Creative Suite.
Professor of design and user experience in specialization and postgraduate courses.

Key competencies

My focus is on combining creativity, strategy, and execution to transform challenges into solutions that drive businesses and delight people.

Growth Strategies

Creation and implementation of strategic plans that drive sustainable business growth and enhance customer engagement.

Operational Efficiency

Increased productivity and cost reduction through the implementation of innovative solutions and optimized processes.

Design Management

Specialist in UX/UI and content design, creating intuitive and engaging experiences that connect brands and users.

High-Performance Digital Solutions

Development of robust, efficient websites, applications, and e-commerce platforms designed to deliver exceptional performance.

High-Impact Results

Cost Reduction

Achieved a 15% reduction in operational costs through the restructuring of roles and responsibilities, along with a significant increase of 61 points in the Net Promoter Score (NPS) for the department.

Productivity Improvement

Managed a team of 50 professionals across 8 simultaneous projects, achieving a 10% increase in productivity through the adoption of new processes and tools.

Efficient Project Management

Led cross-functional teams to develop digital products within timelines of 5 to 20 business days, ensuring quality and strategic alignment.

Development of Innovative Products

Launched 3 innovative products with agile cycles ranging from 1 week to 3 months, while training over 1,000 professionals to foster innovation and operational excellence.

Experience built in renowned global companies

My experience has been shaped by working with companies that demand the highest standards of quality, innovation, and flexibility.

Throughout my career, I have had the privilege of collaborating with leading global companies and market leaders, delivering solutions that transformed businesses and impacted millions of people.

Each project required technical excellence, strategic vision, and adaptability, solidifying my expertise as a reliable and high-performance professional.

Notable brands I have worked with include Bayer, Cielo, Danone, Electrolux, PagBank, and Vivo.

These companies weren’t just looking for beautiful designs; they needed effective solutions grounded in solid concepts and well-defined strategies.

If globally operating brands have trusted my ability to deliver results, you can be confident that you’ll be in excellent hands.

Schedule a Conversation via LinkedIn

Ready to turn your ideas into results? Let’s talk! Connect with me on LinkedIn and schedule a conversation.

Discover Success Stories That Showcase My Experience and Versatility

Explore case studies highlighting my work, expertise, and the range of services and industries I have collaborated with.

Due to confidentiality and contractual agreements, some projects have been renamed illustratively or presented in a generalized manner. Others, by their nature, cannot be shared publicly.

Even so, I’d be more than happy to discuss these cases in detail during a virtual meeting.

Let’s schedule a conversation to explore how I can contribute to the success of your business!