Card Hub
evolved through Product Discovery
Role
Design Lead responsible for leading Product Discovery for the redesign of the Card Hub within one of Brazil’s largest digital banking platforms.
Challenge
Improve card management by simplifying navigation, increasing feature discoverability, and supporting the evolution toward a scalable digital wallet experience.
Approach
Led a Concept Sprint combining user research, benchmarking, analytics review, journey mapping, and prioritization frameworks to align Product, Design, and Engineering around a shared product vision.
Capabilities
Product Discovery
Concept Sprint
User Research
Journey Mapping
Benchmarking
Product Strategy
Analytics
Prioritization Frameworks
UX/UI Design
Stakeholder Management
Process
Overview
Customer Pain Point
Mapping
Benchmarking
Market and Competitor
Product Priorization
Framework
Hub Experience
End to end journey mapping
Concept Exploration
From Research and Insights
Highlighted
Results
• Strategic direction for the Card Hub redesign.
• Improved feature discoverability.
• Scalable digital wallet architecture.
• Strong cross-functional alignment.
• Foundation established for future usability testing and product evolution.