Growth Strategy
for Digital Product Acquisition
Role
Design Lead responsible for defining and executing the growth strategy for a digital product, combining Product Marketing, UX, and Growth experimentation.
Challenge
Turn a negative ROAS operation into a sustainable acquisition model through conversion optimization and continuous experimentation.
Approach
Designed the product positioning, landing pages, paid media assets, and A/B testing strategy while continuously monitoring performance metrics to optimize acquisition and conversion.
Outcomes
79% reduction in cost per acquisition.
369% increase in ROAS.
257% increase in landing page conversion.
100% increase in checkout conversion.
Sustainable growth operation.
Capabilities
Growth Design
Product Marketing
Landing Pages
CRO
Analytics
A/B Testing
Go-to-market
Product Strategy
UX/UI Design
Meta Ads
Process
Overview
Landing Page
with A/B testing
Advertisements
Highlighted
Results
