Design System
for the Corporate Telecommunications Portal
The Vivo portal is a massive ecosystem, comprising over a thousand pages and averaging 20 million visits per month.
We built a solid foundation featuring clear principles, an accessible color palette, crisp typography, and custom illustrations.
We also developed flexible components that meet the needs of all Vivo products.
The portal’s Design System contains everything regarding foundations—principles, purpose, colors, typography, and imagery—as well as components.
It is regularly maintained and enhanced by the community of contributors.
Role
Design Lead responsible for structuring an enterprise Design System for one of Brazil’s largest telecommunications portals.
Challenge
Standardize digital experiences while ensuring accessibility, scalability, and consistency across multiple products and communication channels.
Approach
Defined the Design System architecture, visual guidelines, accessible color palette, component library, and digital brand foundations alongside Marketing, Product, and Engineering teams.
Capabilities
Design Systems
Accessibility (WCAG)
Design Governance
Product Design
Brand Design
UX/UI Design
Responsive Design
Information Architecture
Process
Overview
Highlighted
Results
• Enterprise-wide design consistency.
• Regulatory accessibility compliance.
• Cross-functional collaboration.
• Centralized design platform.
Scalable digital ecosystem.