Creative Performance
for Growth and Conversion
Role
Design Lead responsible for the creative strategy behind paid and organic acquisition campaigns for a digital education product.
Challenge
Identify the highest-performing creative assets through experimentation and performance optimization.
Approach
Created the visual identity and dozens of creative variations while continuously optimizing campaigns through A/B testing and performance analytics.
Capabilities
Growth Design
Creative Performance
Performance Marketing
CRO
A/B Testing
Branding
Analytics
Campaign Design
Process
Overview
FEED
STORY
Highlighted
Results
• Three top-performing creatives identified.
• Reduced CAC and CPM.
• Increased CTR.
• Higher product sales.
• Continuous creative optimization.